Notes:

Reading,
At = style

And reading,
Through = content

Finding the differences between the meaning and the stylistic choices of font to convey deeper meaning.

Ideology behind books and binding. All elements within the book convey a deeper message.


1. Why is it so important in an attention and information economy to look AT things?
To grab the initial first impression. With seeing the style immediately, you are able to obtain the item which holds the content. Makes the information more valuable in an attention economy.
The AT is subjective, credibility is based upon the user's set of aesthetics.
AT provides ethos--if it's a journal, it should adhere to that style, implies that it is a credible source through style.

2.