Notes:

Quiz on Tuesday. ->over terms, vocab, read the chapter. 

Rhetoric

Quiz terms:
Chiasmus = a rhetorical figure in which words, grammatical constructions, or concepts are repeated in reverse order in the same or modified form.

Ex:
I think therefore I am. -> You exist because you are aware of thinking.

I am therefore I think. -> To think, you need to be alive.

One small step for man, one giant leap for mankind.
(made everything wonderful)
->One giant leap for man, and one small step for mankind.
(one's personal achievements don't matter much in the spectrum of things, what may mean something GREAT to a small group, it's not that radical in comparison to the world view.)

A small step for mankind, one giant leap for man.


Ethos = appeal to credibility. We believe or trust an author or speaker.

Ex:
Wikipedia: although it's written online, it's not necessarily a credible source-- do they have a degree in what they're saying? Are there references? Also, trust time of reading/pranks?
Credible b/c of majority rule, majority consensus that it's legit.

Ideology or warrant = assumptions and values conventions or widely held beliefs that appeal to human motive.

Digital divide = separation in literacy level or access to technology between groups and communities.

1. Techno-literacy = understands technology, knowing how to use the program or the hardware.
2. Cultural literacy = understands culture, knowing how to operate/behave under a certain environment of different groups of people. (Understanding the differences between groups or communities or people. Understanding their ideology.)

Ex:
Twitter--using appropriate symbols and marks and abbreviations.

Technology is very good at hiding the process of selection and construction that the process is mystified--the ideas presented seem real or natural. They don't come from anywhere at all but rather exist out there.
Seen as evolution?

Sticky Ideologies:
Bicycles. O-o vs. o-o bikes. Came out at the same time, safety was prized > speed so o-o came to exist.
Hidden: Wheel wars? Accidents related to the big wheeled bikes.
2 ideologies:
"That it's better to be safe at a slower speed than faster with more chances of accidents."
vs.
"We demand speed for bikes."
safer bike vs. faster bike.

Americans aren't as smart as people in other countries b/c they score poorly on standardized tests.
Ideology: "Test scores are the ultimate indicator of intelligence."

History of phones: development. of rotary dial -> iPhone.