Notes:

Reading,
At = style

And reading,
Through = content

Finding the differences between the meaning and the stylistic choices of font to convey deeper meaning.

Ideology behind books and binding. All elements within the book convey a deeper message.


1. Why is it so important in an attention and information economy to look AT things?
To grab the initial first impression. With seeing the style immediately, you are able to obtain the item which holds the content. Makes the information more valuable in an attention economy.
The AT is subjective, credibility is based upon the user's set of aesthetics.
AT provides ethos--if it's a journal, it should adhere to that style, implies that it is a credible source through style.

2.

Notes:

Quiz on Tuesday. ->over terms, vocab, read the chapter. 

Rhetoric

Quiz terms:
Chiasmus = a rhetorical figure in which words, grammatical constructions, or concepts are repeated in reverse order in the same or modified form.

Ex:
I think therefore I am. -> You exist because you are aware of thinking.

I am therefore I think. -> To think, you need to be alive.

One small step for man, one giant leap for mankind.
(made everything wonderful)
->One giant leap for man, and one small step for mankind.
(one's personal achievements don't matter much in the spectrum of things, what may mean something GREAT to a small group, it's not that radical in comparison to the world view.)

A small step for mankind, one giant leap for man.


Ethos = appeal to credibility. We believe or trust an author or speaker.

Ex:
Wikipedia: although it's written online, it's not necessarily a credible source-- do they have a degree in what they're saying? Are there references? Also, trust time of reading/pranks?
Credible b/c of majority rule, majority consensus that it's legit.

Ideology or warrant = assumptions and values conventions or widely held beliefs that appeal to human motive.

Digital divide = separation in literacy level or access to technology between groups and communities.

1. Techno-literacy = understands technology, knowing how to use the program or the hardware.
2. Cultural literacy = understands culture, knowing how to operate/behave under a certain environment of different groups of people. (Understanding the differences between groups or communities or people. Understanding their ideology.)

Ex:
Twitter--using appropriate symbols and marks and abbreviations.

Technology is very good at hiding the process of selection and construction that the process is mystified--the ideas presented seem real or natural. They don't come from anywhere at all but rather exist out there.
Seen as evolution?

Sticky Ideologies:
Bicycles. O-o vs. o-o bikes. Came out at the same time, safety was prized > speed so o-o came to exist.
Hidden: Wheel wars? Accidents related to the big wheeled bikes.
2 ideologies:
"That it's better to be safe at a slower speed than faster with more chances of accidents."
vs.
"We demand speed for bikes."
safer bike vs. faster bike.

Americans aren't as smart as people in other countries b/c they score poorly on standardized tests.
Ideology: "Test scores are the ultimate indicator of intelligence."

History of phones: development. of rotary dial -> iPhone.

Blog #1

Foss describes rhetoric as an art and a discipline, as a way to communicate and understand the world around us. It encompasses how we use symbols to define what we perceive, what we know and experience, and how we act in regards to this knowledge. Foss describes it as something we unconsciously do, and the meaning behind the symbolism can be misinterpreted. "Humans often choose to interpret something symbolically or rhetorically that the sender of the message did not intend to be symbolic." (Foss et al, 4) Foss gives the example of a United States airplane accidentally tripping into over North Korea's airspace. While we would have no intention to kill and destroy, it's up to North Korea on how they perceive the air flight.